Nuestra Raíz
Cuban Roots. Miami Home.
The flavors we grew up with, made plant-based and shared with everyone who sits at our table.
Where we come from
Honest Cuban was born from a deep love for Cuban food, culture, and the traditions that bring people together around the table.
Growing up, Cuban cooking was never just about the food. It was about family, conversation, music, and time spent together. Those memories became the foundation of Honest Cuban.
We honor the flavors we grew up with, while choosing a plant-based path forward, one that respects our bodies, our culture, and the world we live in.
Every dish is crafted to honor tradition, without compromise on flavor, texture, or satisfaction.
Meet the founders
Liz Machado
Co-founder & COO
Liz Machado is co-founder and COO of Honest Cuban. Born in Cuba and raised in Miami, she studied architecture at FIU, where she grew a deep passion for the environment and volunteered at the school’s environmental center. She believes a career doesn’t define who you are; it’s a set of tools you can carry into any field. That belief, and her care for the planet, led her to create Honest Cuban with Steven. Today she leads recipe development, operations, and the team.
Steven Rodriguez
Co-founder & CEO
Steven Rodriguez is co-founder and CEO of Honest Cuban. Born in Cuba and raised in Miami, he started his career in computer information systems and soon moved into marketing, helping local businesses grow and building online businesses of his own. That entrepreneurial streak came home in 2018, when his mom’s plant-based arroz imperial at a family gathering sparked the idea that became Vegan Cuban Cuisine, now Honest Cuban.
Tradición
We start from the classic Cuban recipes and keep their spirit.
Plantas
Everything we serve is 100% plant-based, full of flavor.
Sabor
Every dish has to taste like home before it goes on the menu.
Our Honest Commitment
Five ideas we come back to every time we write a recipe, set a table, or open our doors.
Cultura
Music, language, and gathering are part of every visit.
Environment
We make choices that are kinder to people and the planet.
Same kitchen, new name
Formerly Vegan Cuban Cuisine, now Honest Cuban.
Same familia, same recipes, same sabor.
Come eat with us
Your seat at the table is waiting.
Pastelitos, Cubanos, wraps, batidos and specialty coffee.
Order online or stop by.